The Anatomy Of A Killer Facebook Ad
So I decided to scroll down my Facebook today and look at some facebook ads to see which ones can get my attention. After sifting through some ads, I finally found a winner.
Before I start, I want to state here that this is not a sponsored post and all the opinions mentioned below are purely based on my observation.
So without further ado, ladies and gentlemen, here is the ad that stopped me in my tracks
Why did it stop me, you ask? Because of the zen-quality of this ad. My news feed was filled with chaotic images, videos and noise. And this ad was a breath of fresh air in my news feed. It was calm, silent and serene, just what i wanted. So the first goal of the ad, which is to grab the audience attention, was successfully accomplished here.
Now let’s further dissect the ad here
THE COPY
The text of this ad is pure genius. The messaging is short, concise and consistent.
The messaging or the focus word in this ad is “STRESS-FREE”. This word has been emphasised and supported by similar visual and other similar words like “break” and “easier”.
This simple copy is accomplishing these five things
1. Connecting with the audience by inducing emotion — 4 times
2. Clearly describing what the product is — 3 times
3. Call to action — 3 times
4. Risk free Trial. A Free Offer — once
5. Why their product is different from their competitors — once
HOW?
1. Connecting with the audience by inducing emotion
By using the words like “stress-free” and “take a break from the newsfeed”
2. Clearly describing what the product is
In this ad, the viewer isn’t left confused, wondering what the product is all about. This is where most ads fail. Biteable has very clearly described what their product is, thrice. First, on the top of the video (From the stress-free video maker), second, below the video (creating videos for social has never been easy), and third, inside the video (made by Biteable-the stress-free video editor)
Notice how the adjective stress-free has been used with the word “video editor”, every time.
3. Call to action
There are three calls to action. First, very clear and direct call to action, the button down below that says “Learn more”. Second, “Try Biteable for free today”. Third “Take a newsfeed break”, which means, take a pause and just look at this ad that we are showing you here.
4. Risk-free trial. A FREE offer
“Try Biteable for free today”.
It’s free, and you have nothing to lose here, so there’s no harm in trying, right? Go ahead, try it and do it today.
5. Why their product is different from their competitors
“Creating videos for social has never been easy”
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THE VISUAL
This was a 10 second video with no sound. The calm and soothing visual of nature coupled with silence “LITERALLY” felt like a “break from the newsfeed” as mentioned in the ad text.
We all are bombarded with so much information all day every day, that deep within us, is a desire and a craving to disconnect from the technology and to reconnect with the nature. We all need a moment of solitude, a moment of reflection, a moment of silence. And we don’t even realize we have this need, until someone presents it to us.
Biteable has, very cleverly, struck that chord with us, tapped into our deepest desire, resonated with us and consequently immediately built a rapport with us.
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There you have it folks. I don’t know how well this ad performed on facebook, but one thing is for sure, it is very well crafted. If you want to look at the ad, here it is click here
